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"If you value creativity, innovation, and risk-taking, then your actions need to support smart failures at work. Which is why the Swedish software company Centiro has a "failure club" where employees hold humorous meetings to talk about what they've learned through failure; why the Grey Group advertising agency has the Heroic Failure Award; and why Eli Lilly pharmaceuticals holds "failure parties" to help employees learn and regroup after a setback." M Kerr